Client
Apartamento Studios
Art direction
Mariana Martín
Coordination
Melek Kücükaksu
Graphic production direction
Nexe Impressions
Brand
Carolina Herrera
Project
CH 212 HEROES
This project has been a challenge in many ways, very intense, and although, as in all projects of high creative value, we have suffered a lot, it has been worth it and we have also enjoyed our job. We have worked side by side with Mariana Martín, art director of Apartament Studios a Barcelona, in all the technical challenges that arose; analyzing, testing, and solving all the handicaps, the result has been a presskit of impact, with a premium design for the Carolina Herrera brand of the Grup Puig.
As you can see in the photos and the details of all the elements in the data sheet, the key element has been the huge case box containing: a skate, a book-fanzine, the patches, the perfume.
The main challenge was to achieve a sustainably produced box-packaging – all selected materials are completely recyclable (PEFC and FSC) – with the challenge of not using any plastic element, any metallic element, and with the necessary robustness to fit and hold strong weight products.
We invite you to see the images and the technical file of the different elements, and for any information you need to complete, do not hesitate to ask us! We would love to share this experience with you.
Closed format 25,3 x 32,8 cm.
Opened format 50,4 x 32,8 cm.
Cover
Geltex Y Blanc with screen-printing in one ink
Guardes
Glossy coated of 150 g.
Inner
Coated Magno Gloss of 150 g. printed at 4+4
Stickers
13,5 x 17 cm for the cover
Binding
Hardcover printed 25/10 mm. (flat spine)
Finishings
Free insert of the leaflet with stickers
One ink screen-printing
Dry relief on the book cover and back cover
Format
45 x 30 cm
Paper
Glossy white stiker without cutout of 80 g.
Printed
4+0
Die-cut
Die-cut of 20 figures
Format
12 x 3,5 cm. rounded corners
Paper
Glossy white stiker without cutout of 80 g.
Printed
4+0
Format
10 x 15 cm.
Paper
Freelife Cento Extra White of 170 g.
Printed
1+0 with HP INDIGO (CMYK Pantone simulation)
Format
96 x 32 x 15 cm.
Back support and case
Gray compact cardboard 2 sides (3 mm.)
Outer box lining
Smooth black Geltex negro of 130 g.
Inner lining
Black Geltex of 250 g.
Nest
Honeycomb cardboard with black Geltex on the top
Ribbon
Satin ribbon de 4,5 cm.
Print
Pantone Black
Finishings
Screen-printing on one side to one ink at 35% of the cover
Four drawings
Textile patch with Velcro
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